It’s estimated that, on average, people will spend over $900 on clothing and accessories each year. While this number is high, the only way to guarantee consistent sales as a women’s clothing store is by stocking trendy items in high demand.
Do you own a clothing store? Do you know what things are trending right now? Do you feel confident that your inventory will sell out? Would you like to increase your profit and feel secure knowing that you picked out the best wholesale items available?
Read on to learn the top ten wholesale women’s clothing trends right now.
1. Sustainability
As time goes on, environmental concerns seem to be at the forefront of everyone’s minds. Because of this, sustainability is trending, especially in the fashion industry.
To take advantage of this trend that’s here to stay, consider stocking clothing made with sustainable materials. People are willing to pay a premium for these items.
If sustainable clothing isn’t your thing, making use of sustainable packing is another option. Try switching to boxes made from recycled materials versus shipping in plastic bags. Even a small change can set you apart from other retailers.
2. Dropshipping
Dropshipping is a fulfillment method where retailers don’t keep the clothing that they sell on hand. Instead, you would notify the wholesaler that you are buying from when someone purchases an item from you.
From here, they would ship the item directly to the customer.
This is trending because it often makes items less expensive since less shipping occurs. In some instances, things also get to the customer quicker.
3. Loungewear
Over the past year, loungewear has skyrocketed in popularity. With more people than ever working from home, they want to be comfortable while still looking put together for spur-of-the-moment meetings or impromptu trips to the store for lunch.
Loungewear makes this possible.
It’s cozy, comfortable, and flattering for any body type. If you want to take advantage of another trend that seems to be taking firm hold of people, try purchasing loungewear and seeing how it sells for you.
4. Matching Sets
Have you noticed more people wearing clothing that matches perfectly? Whether it’s a solid color or a pattern, a pantsuit or a skirt and crop top, people are going crazy for matching sets!
They take the thinking out of composing a good outfit because the outfit is already finished for you.
Consider stocking some matching sets of any kind if you want to see them fly off the shelf.
5. Jackets for Layering
Jackets of all kinds will always be trending because they’re a necessary fashion staple in many areas due to the weather.
Right now, leather jackets and puffer jackets seem to be the hot ticket items, but any cute jacket will sell well.
6. Accessories Galore
Some people will always want to keep their outfits simple, but right now, accessorizing and truly showing your unique fashion sense is trending. Wholesale clothing vendors are a great place to find any accessory you could think of, from hats to bags to gloves.
Accessories are an excellent item to stock in your store because they make great additions to purchases and increase the total amount that people spend. In addition, they’re the perfect thing for people who don’t have a lot of money to spend but still want to add something new to their closet.
7. Plus Size
About 40% of the population wear plus-size clothing. But, only 8% of fashion brands currently offer plus sizes. This means that having plus-size items sets you apart from the vast majority of other retailers in the country.
Even better than this, the body positivity movement has inspired people that wear plus-size clothing to branch out with their fashion and genuinely feel good about how they look. This has encouraged more shopping, which is always a good thing for a clothing seller!
8. Boho
Boho-style clothing is characterized by muted, earth-toned colors and long, flowy silhouettes. Tiered dresses and blouses are typical for this style.
It’s been trending for some time but doesn’t seem to be going away anytime soon. So it’s an excellent choice to buy wholesale clothing that reflects the boho style to cater to this need.
9. Made in the USA
Another current trend is buying things that were made in the USA. This is because people like to support local manufacturers, and this is also another way to be sustainable since less shipping has occurred than when you buy products from overseas.
Think about having an entire collection of cute clothing made in the USA to hit two trends in one item.
10. Boutique Branding
One last trend to consider is genuinely branding your business as a boutique instead of simply a clothing store. Boutiques are small specialty stores that curate their products carefully and are often one of a kind, whereas stores are often cookie-cutter copies of other stores with less thought put into their inventory.
If you make it known that you operate as a boutique and carefully curate every collection in store, it seems unique.
Wholesale Women’s Clothing Trends: Act Now!
As a small business owner, purchasing wholesale clothing that will sell quickly is necessary to stay in business.
This article highlighted ten current wholesale women’s clothing trends for you to keep in mind when you’re stocking your boutique, whether it’s the first or the hundredth time. If you follow the tips in this article, your shop is sure to be curated with excellent fashion options for all.
Are you looking for more information on ordering wholesale clothing? Don’t hesitate to contact us today!